Heathos
Open Enrollment
0Days
:
00Hrs
:
00Min
:
00Sec
Volume 12September 2026

ON THE PULSE

Monthly Insights for Agents, Partners and Industry Insiders

September is a month of milestones and preparation. Heathos celebrates its first-ever Inc. 5000 recognition, heads to ITC Vegas with CEO Todd Baxter taking the stage for a Health Connect fireside chat, and keeps agents focused on the final stretch before Open Enrollment.

FirstEnrollAdminOneSonic

Table of Contents

From the Desk of the CEO

Todd Baxter

Todd Baxter, CEO of Heathos

Welcome to Volume 12 of On The Pulse.

A Month Worth Marking

September brings together two moments that say a lot about where Heathos is today and where we are headed next.

Last month, Heathos was named to the Inc. 5000 for the first time, ranking No. 531 overall, No. 14 in insurance nationwide, and No. 27 among companies in Georgia. I am proud of the recognition, but even more proud of what it represents. Our growth has come from listening to agencies and carriers, investing in people and technology, and connecting specialized capabilities across enrollment, claims, and distribution.

At the end of September, I will also have the opportunity to represent Heathos at ITC Vegas during a Health Connect fireside chat focused on the coverage gap, supplemental health, and the role technology can play in creating more accessible and consumer-friendly solutions. These are exactly the kinds of conversations our industry needs as healthcare costs, consumer expectations, and distribution continue to evolve.

At the same time, Open Enrollment is getting closer. Recognition and industry conversations matter, but our priority remains helping you enter the season prepared, supported, and ready to serve your clients.

Thank you for being part of what we are building.

Warm regards,

Todd Baxter

CEO, Heathos

Modern office workspace

Agent Essentials

September 2026

Final Preparation Starts Now

September is the time to move from planning to final validation. Use the weeks ahead to make sure your people, processes, technology, and client communications are ready before enrollment activity accelerates.

  • Review and complete any carrier-required certifications and product training applicable to your business
  • Verify agent and agency licenses and appointments
  • Review 2027 product information and sales materials
  • Test enrollment workflows, logins, reporting access, and internal escalation paths
  • Finalize marketing campaigns and client outreach schedules
  • Review staffing plans and responsibilities for peak-volume periods
  • Review renewal opportunities and client outreach plans before the season begins

Agent Tip of the Month

Consider completing an enrollment workflow dry run before the season begins. Testing system access and workflows can expose small process gaps while there is still time to address them.

Radar data visualization

On the Radar

Compliance Corner

MFA Update

New

We're in the final stages of enabling Multi-Factor Authentication (MFA) for E123 users as part of our ongoing commitment to protecting your customer and business information. Once MFA is enabled, any user without contact information on file will be unable to access E123 until their information is updated. Contact agents@firstenroll.com or your account manager with questions.

Compliance Reminders

  • Please review the 2027 Final Rule Highlights for ACA Agents and Brokers.
  • Confirm that all required agent and agency licenses remain active and current.
  • Consider periodically reviewing your NIPR Producer Database (PDB) Report to verify that your licensing information is accurate and current. If you need assistance obtaining a copy of your PDB Report, contact FirstEnroll Agent Support at agents@firstenroll.com.

Monthly Reminder

Before publishing or distributing Open Enrollment marketing, confirm that materials, social content, and consumer communications meet applicable carrier and regulatory requirements. Protect PII and member information at all times, including in screenshots, training materials, and public posts.

Industry Watch

  • Consumer research and comparison activity begins well before Open Enrollment. Early outreach can give clients more time to ask questions and understand their options.
  • Technology readiness matters most when volume increases. Confirm access, permissions, reporting tools, and support paths now.
  • Clear, proactive communication can reduce confusion during enrollment and help strengthen long-term client relationships.

Open Enrollment Countdown

Open Enrollment begins November 1. September is the final full month to prepare before the last-minute October push.

Until Open Enrollment Begins
0Days
:
00Hrs
:
00Min
:
00Sec
November 1, 2026

This Month

  • Finish certifications and product training
  • Launch or finalize marketing campaigns
  • Validate technology and enrollment workflows
  • Confirm staffing and support plans
  • Begin proactive client outreach
  • Complete a final compliance review

Next Month

Final checks, client communication, and launch readiness.

Heathos at ITC Vegas

Todd Baxter Takes the Stage

Heathos is heading to ITC Vegas, the global gathering for insurance innovation, taking place September 29 through October 1 at Mandalay Bay in Las Vegas. The event brings together insurers, insurtechs, agents, brokers, investors, and technology providers to explore what is next across the insurance ecosystem.

Closing the Coverage Gap with Innovation in Supplemental Health and Technology

Tuesday, September 29
9:05 AM to 9:25 AM
Health Connect Summit, Mandalay Bay

The conversation will examine rising healthcare costs, high-deductible health plans, and the growing need for flexible supplemental health solutions. The panel will also explore how technology can improve awareness, simplify distribution, and create more seamless consumer experiences.

Todd Baxter
CEO, Heathos
Shane Foss
CEO, Hooray Health
Girish Rao
Head of Operations, Accident & Health, Zurich Insurance (Moderator)

If you will be at ITC Vegas, come connect with the Heathos team and join us for the conversation.

Inc. 5000 Recognition

Heathos Makes Its Inc. 5000 Debut

Heathos has been named to the 2026 Inc. 5000, marking the company's first appearance on the annual ranking of America's fastest-growing private companies.

2026 Rankings
No. 531
Overall
No. 14
Insurance nationwide
No. 27
Companies in Georgia

The recognition follows the continued expansion of Heathos' blended agent model and interconnected capabilities across the insurance value chain. Through FirstEnroll, AdminOne, and Sonic Marketing, Heathos connects enrollment and billing administration, claims administration, and carrier distribution within one broader ecosystem designed to help agencies and carriers operate more efficiently and scale with confidence.

“Making the Inc. 5000 for the first time is a proud moment for everyone at Heathos. Being ranked No. 14 in insurance is especially meaningful because it reflects the progress we have made within our own industry.”
Todd Baxter, CEO, Heathos
Read the Inc. 5000 Announcement

Pulse Product Spotlight

Pulse 2.0: Visibility When Volume Matters Most

As Open Enrollment approaches, quick access to your data is more critical than ever. Pulse gives agencies a centralized view of performance and reporting, helping teams spend less time gathering information and more time acting on it.

September Focus

Commission Dashboard

Enhanced visibility into downline books, giving agencies a clearer view of performance and commissions across their organization.

Heathos Pulse 2.0 commission dashboard
Digital blog interface
Calendar planning

On the Calendar

The road to Open Enrollment

Sep
2026
  • Final Open Enrollment training and certifications
  • Launch client outreach and marketing
  • Sep 29: Todd Baxter fireside chat at ITC Vegas, 9:05 AM to 9:25 AM
  • Sep 29 to Oct 1: ITC Vegas 2026, Mandalay Bay, Las Vegas
Oct
2026
  • Final Open Enrollment readiness checks
  • Client communication and appointment scheduling
  • Oct 14 to 16: Inc. 5000 Conference & Gala, Dallas, Texas
Nov
2026
  • Nov 1: Open Enrollment begins
Professional tools and resources

Agent Toolbox

Important links and resources - Quicklinks to bookmark

Heathos LMS Training

Access over 30 training modules covering product knowledge, compliance, and sales techniques. Complete certifications at your own pace.

Heathos Pulse

Real-time data & compliance tools. Your centralized command center for performance tracking, training, and compliance management.

Agency Toolkit

Open Enrollment season is here, and we want to see this year be your best yet. To guide you through the process, check out your Open Enrollment Tools.

Agent Support

Get personalized assistance from our dedicated agent support team. Whether you need help with enrollment processes, commission questions, or technical support, we're here to help.

📞 Telephone: 732-440-8600

📧 Email: agents@firstenroll.com

New Products

Launches, expansions, and enrollment reminders

Affordable Prescription Assistance

New

Affordable Prescription Assistance is a prescription assistance membership which supports qualifying individuals struggling with high medication costs by connecting them to manufacturer-sponsored prescription assistance programs, helping approved members significantly lower their out-of-pocket costs.

Prudential Mosaic Life

New

Prudential Mosaic Life is an Elevated Wellness Association (EWA) membership package that includes a suite of discount benefits, along with a Term Life Insurance plan underwritten by The Prudential Insurance Company of America.

Coming Next Month

  • Final Open Enrollment countdown
  • ITC Vegas recap and photos
  • Open Enrollment launch resources
  • Product and compliance updates